The real work behind technical seo.
Technical SEO is most effective when the diagnosis reaches the code and server configuration. Duplicate URLs, conflicting canonicals, redirect chains, inaccessible content, and poor internal links can create uncertainty. The remedy should fit the site’s publishing process, not just a one-time spreadsheet.
Identify and fix the infrastructure issues that make a website difficult to crawl, understand, or use. Full Blown combines technical SEO assessment with the development work needed to implement changes. An effective engagement begins with a concrete outcome: what a customer should be able to do, what a team should no longer need to do manually, or what the system should handle more reliably. That outcome gives every implementation choice a purpose.
What this can look like in practice.
A ColdFusion site exposes both directory URLs and index.cfm pages, and several old addresses redirect to the home page. A cleaner configuration would standardize public URLs, return permanent redirects to relevant destinations, and keep navigation, canonical tags, and sitemaps consistent.
This is an illustrative project scenario, not a claim about a named client or a completed result. The useful point is the connection between the business problem and the technical work. During discovery we test whether the same pattern fits your situation, identify the exceptions, and avoid treating a familiar example as a ready-made specification.
How we approach the work.
We inspect status codes, route behavior, canonical signals, robots directives, XML sitemaps, rendering, and structured data. Representative page types are checked rather than assuming every template behaves identically. Fixes are verified in actual responses and then reviewed using available search tools when the site has been recrawled.
Design and engineering stay in the same conversation. A screen that looks simple may need careful data rules; a technically correct process may still be difficult for staff to use. We review those decisions together and make the important tradeoffs visible. You work directly with an experienced developer and technical strategist, without layers of account management obscuring the details.
Typical deliverables
- Technical crawl and route review
- Canonical and redirect implementation
- Metadata and structured data corrections
- Verification of deployed page types
The agreed scope identifies which of these deliverables matter for your project. It also states what access, content, decisions, or third-party dependencies are needed. Documentation is written for the people who will operate the system, not merely to mark a task complete.
Start with the right questions.
- How are pages generated and published?
- Which URLs should be authoritative?
- Has a recent migration or redesign changed the site?
If you do not have the answers yet, that is a useful place to begin. We can examine existing material, map the workflow, and distinguish known requirements from assumptions. A short assessment is often a sensible first phase when a project involves unfamiliar code, unclear data ownership, or several connected systems.
| Project stage | What we make clear | What you can review |
|---|---|---|
| Discovery | The goal, current constraints, and dependencies | An assessment and proposed scope |
| Implementation | The data, interface, and integration behavior | Working increments and explicit decisions |
| Validation | Whether the important journeys behave correctly | Acceptance checks and remaining limitations |
| Handover | How the result is deployed, operated, and maintained | Documentation and an ownership plan |
A good fit for a direct working relationship.
Full Blown brings more than 30 years of web development and programming experience to projects that cross design, software, and data. We work with businesses, internal teams, and agencies that need technical depth as well as a usable interface. We can discuss a new build, a focused repair, or a staged improvement to an established application.
Existing source code, representative data with appropriate access, screenshots of difficult workflows, and a short description of what is failing can help make the first conversation productive. Do not send passwords or confidential records through the public inquiry form. We can agree on an appropriate access and review method when the scope requires it.
Related expertise
Questions, answered.
How do we start a technical seo project?
Start by describing the goal and the current obstacle. For this work, useful early questions include: How are pages generated and published? Which URLs should be authoritative? We review the available material, identify missing requirements, and discuss an assessment or a clearly scoped first phase.
Can you work with our existing systems?
Yes. We first establish the application, data, and integration boundaries rather than assuming everything needs replacement. A ColdFusion site exposes both directory URLs and index.cfm pages, and several old addresses redirect to the home page. A cleaner configuration would standardize public URLs, return permanent redirects to relevant destinations, and keep navigation, canonical tags, and sitemaps consistent. The final scope depends on access, ownership, and the condition of the existing implementation.
How are scope, timing, and estimates determined?
We estimate from the requirements, dependencies, and acceptance criteria. Has a recent migration or redesign changed the site? Discovery reduces uncertainty before a fixed commitment. You receive a clear explanation of the proposed work and any unresolved assumptions; no universal price or timeline is implied.
Let’s talk about the actual problem.
Bring the idea, the application, or the workflow that is holding your team back. We’ll review the requirements and discuss a clear scope and estimate.
Request a free consultation